7 Ways to Hack the Mind of the Online Shopper | Consumer Psychology Book – Shopping Quizzes

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7 Ways to Hack the Mind of the Online Shopper

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What’s Inside

  • Chapter 1 – The Paradox of Choice
  • Chapter 2 – Processing Fluency
  • Chapter 3 – Just-In-Time Information
  • Chapter 4 – Micro-Commitments
  • Chapter 5 – Simultaneous Choice Presentation
  • Chapter 6 – The Compromise Effect
  • Chapter 7 – Reactance Theory

Rave Reviews

“This book focuses exclusively on the cognitive principles that matter to retailers and ecommerce companies, culled from decades of research. Jennie gets right to the point, and gives actionable examples that can be implemented right away.”

– Nir Eyal
Author of Hooked: How to Build Habit-Forming Products


“We’ve used these consumer insights to boost our conversion rates for the hundreds of discounted golf shoes on our site. I’d recommend this book to any retailer who’s looking to innovate around their online merchandising.”

– Joe Zumpella
Director of Ecommerce, GolfHQ.com


“Do you sell things online? This book can make you better at it! It’s a great, quick read that will teach you a little about human psychology and a lot about how to apply that knowledge to improve your ecommerce sales.”

– Laura Klein
Author of UX for Lean Startups: Faster, Smarter User Experience Research and Design


“Our site sells dozens of designs of luxury silk scarves and it can be hard for customers to choose between all the different colors and patterns. Since reading this book, we’ve implemented an interactive widget that uses these psychological principles to improve our online shopping experience.”

– Louise Wannier
President, LouisJane.com


“Jennie is my go-to expert for consumer psychology. She knows how people think and, more importantly, how people buy. The minutes you spend reading this book can make you hundreds of thousands of dollars.”

– Stewart Anderson
CMO, MuteSix


“Jennie has taken the complexities of human psychology when it comes to online shopping, and streamlined them into simple yet very powerful tactics that can truly help online retailers increase their conversion rates. This is a must read if you sell online!”

– Nick Maglosky
CEO, ecomdash


“Jennie packs a ton of extremely useful insight into this book which makes it a must-read for anyone looking to drive better results from their eCommerce offerings. Get it, read it, use it!”

– Chris Bechtel
Principal Growth Consultant, BlueDeer LLC

About the Author

Jennie Wong, Ph.D. earned her doctorate from the University of Southern California at the age of 22, and is an award-winning researcher and entrepreneur. Dr. Wong is CEO and co-founder of Shopping Quizzes, the world’s leading provider of interactive product recommendations for ecommerce. She resides in Los Angeles where she is a popular speaker on consumer psychology and startups.